Character
The Rich Tech Bro
The Rich Tech Bro is the guy who has made it — and is somehow still the most relatable person in the room.
Built for culture-first product storytelling
R
1.1 million people are watching. Are you next?
Rich Rosales is the creator brands choose when they need tech culture told with a punchline. 59.5 million likes. 1.3 million followers. And a character that turns complex products into content people actually finish.
59.5M
TikTok Likes
1.3M
Followers
16M
Single Video Peak
12.4%
Engagement Rate
Rich Rosales built one of the internet's most recognisable comedy characters — the Rich Tech Bro — from a single idea: what if the most relatable person in tech was also the funniest?
With a decade of stand-up comedy, training at The Groundlings, and screen credits on NCIS and The Orville, Rich brings real craft to a space flooded with trend-chasers. His content doesn't just get views. It gets remembered.
Based in NYC. Performing everywhere else.
Read the full story →Rich Rosales built one of the internet's most recognisable comedy characters — the Rich Tech Bro.
The Rich Tech Bro is the guy who has made it — and is somehow still the most relatable person in the room.
He talks about equity like it's small talk. He has strong opinions about standing desks. He Slacks you at 11pm and calls it async culture. Sound familiar? Good. So does your audience.
Voice
Tech Culture Through Comedy
He talks about equity like it's small talk. He has strong opinions about standing desks.
Natural fit for software and productivity brands
Behavior
Hyper-Recognisable Habits
He Slacks you at 11pm and calls it async culture.
Turns relatable habits into watchable moments
Audience
Instant Recognition
Sound familiar? Good. So does your audience.
High resonance with tech and lifestyle viewers
Proof
Entertainment Wins Attention
Because entertainment is the only format that survives the scroll.
Built to outperform ad-fatigued channels
Positioning
Culture Over Advertising
When your brand lives inside content that people choose to watch — and then share — that's not advertising. That's culture.
Most effective for brand partnerships
Why Brands Choose Rich?
Because entertainment is the only format that survives the scroll.
Your audience has seen every banner ad. They've skipped every pre-roll. But they've watched Rich's videos twice and sent them to four people. When your brand lives inside content that people choose to watch — and then share — that's not advertising. That's culture.
See Partnership Options →